About KidFocus

Children are our future and we want to be a positive contributor to that future. By providing the best toys that promote positive play, confidence and joy, we are doing our part to build a world that is molded by positivity.

Lowest Prices on the Internet!


We research toy pricing across large retailers and will match, if not BEAT their prices on items that we sell. Additionally, as a licensed partner of MGA Entertainment, we can offer some of the best prices.

Take a look at the full breakdown of our price policy and if you see something on our site that isn't competitively price, reach out to us directly with the advertisement or URL where that product is listed at customersuccess@kidfocus.com

We will match pricing under these conditions:

  • The price cannot be the result of an in-cart discount.
  • The price cannot be a sale price.
  • The price cannot be the result of a bundled discount or giveaway.

Charity Focused

We give back with each purchase


Our products are for everyone. Children project their heroes and future selves in the toys they play with. It is vital that all children, especially kids of color, can imagine heroes that look like them in the formative process of play. We are proud to offer toys that give every child this vital opportunity.

We are donating 2% of all of our revenue site-wide to the National Black Child Development Institute (NBCDI) to aid in the fight for equality and justice through programs and initiatives that support the success and well-being of black children and families through education, literacy, health and wellness, and advocacy. We urge our friends and customers to take what action they can to join the cause via donations to a cause near you, taking email action lawmakers, or by finding a local protest to attend.

We'll say it again: Black Lives Matter. We all must stand for justice.

Fast Shipping

Most orders ship within 1 business day


We proudly run our own warehouse in Southern California, and can quickly process orders, often within 1 business day. We offer expedited shipping and handling options as well, so you can get that special toy ahead of birthday parties, holidays, or other special occassions. Additionally, there's no snailmail with us. Most orders ship via UPS or USPS Priority Mail, so you can be sure that you won't be waiting and waiting and waiting...